The world of digital marketing changes rapidly. To stay ahead of the curve, it’s important to keep up with the latest digital performance marketing trends.
Your competition is surely doing so—we wouldn’t want you to get left behind in the market. New entrants to the market may be armed with more sophisticated tools and strategies than you. They could quickly start taking away your market share if you’re not careful.
What are some digital performance marketing trends that you need to be aware of? Keep reading as we explore them, but first a quick refresher.
What Is Digital Performance Marketing?
Performance marketing is a form of online marketing in which advertisers pay publishers for results, such as clicks, sales, or sign-ups.
Digital performance marketing is the application of performance marketing to the digital world. It’s a way of advertising online where businesses only pay when they get results, such as clicks, sales, or sign-ups.
This type of marketing is growing in popularity because it’s more effective and efficient than other forms of online advertising, such as banner ads.
Now that we’ve refreshed your memory, let’s explore some digital performance marketing trends.
1. The Rise of Influencer Marketing
Influencer marketing is a form of marketing in which businesses work with influencers to promote their products or services. The influencers could be social media stars, bloggers, or even celebrities. They have a large following of people who trust their opinions.
This type of marketing is growing in popularity because it’s seen as more authentic than traditional advertising. People are more likely to listen to someone they trust than a faceless corporation.
2. The Growth of Video Marketing
Video marketing involves creating and sharing videos online. This type of marketing is growing in popularity because it’s an effective way to engage with potential customers. Videos are more likely to hold people’s attention than text or images.
The growth of video marketing is astounding as channels such as TikTok and Youtube have exploded in recent years. If you’re not using video marketing to generate leads and build brand awareness, now is the time to start.
3. Changes in Social Media Marketing
Social media marketing involves creating and sharing content on social media platforms. Social media remains one of the most effective ways to reach potential customers. More than half of the world’s population is active on social media.
New channels are emerging and traditional channels are undergoing major changes making it important to always have an ear on the ground. For example, all videos uploaded to Instagram are now formatted as Reels in an effort to compete with TikTok. Snapchat is also changing its algorithm to give greater prominence to user-generated content.
4. Mobile Marketing Is Becoming More Important
Mobile marketing involves creating and sharing content specifically for mobile devices. This type of marketing is growing in popularity because more people are using their smartphones to access the internet than ever before.
It’s estimated that over half of internet traffic is now from mobile devices. This trend is only going to continue as we move into the future. If you’re not already using mobile marketing, now is the time to start.
5. The Growth of Artificial Intelligence in Marketing
Artificial intelligence (AI) is a form of technology that mimics human intelligence. It’s being used more and more in marketing as it can help businesses automate tasks, such as content creation and social media posting.
AI can also help businesses personalize their marketing messages and target potential customers more effectively. The use of AI in marketing is still in its early stages, but it’s growing rapidly.
6. The Rise of User-Generated Content
User-generated content (UGC) is any form of content, such as photos or videos, that’s created by users and not businesses. UGC is growing in popularity because it’s seen as more authentic than traditional advertising.
People are more likely to trust other consumers than businesses. UGC is also a great way to generate new content and gain new leads for your marketing campaigns.
7. The Growth of Programmatic Advertising
Programmatic advertising is a form of online advertising that uses automation to buy ad space and target potential customers. This type of advertising is growing in popularity because it’s more efficient than traditional methods, such as manual buying.
It’s also more effective as it allows businesses to target potential customers more accurately. Programmatic advertising is still in its early stages, but it’s growing rapidly.
8. The Rise of Voice Search
Voice search is a form of search that allows users to find information by speaking to their devices. This type of search is more convenient than typing into a search engine.
It’s estimated that half of all internet searches are conducted via voice. If you’re not using voice search, you’re missing out on a huge opportunity.
9. New Developments in Augmented Reality
Augmented reality (AR) is a form of technology that overlays digital information in the real world. It’s being used more and more in marketing as it allows businesses to create immersive experiences for their customers.
AR is still in its early stages, but it’s growing rapidly. We’re likely to see even more developments in this area in the near future.
10. Streaming Advertising Is on the Rise
Streaming advertising is a form of online video advertising that’s served to users who are streaming content. This type of advertising is growing in popularity as more and more people are using streaming services, such as Netflix and Hulu.
This is a great way to reach those who have ditched traditional TV and opted for streaming their content. It’s much more targeted than traditional television advertising.
Update Your Digital Performance Marketing Strategy
Digital performance marketing is always changing. It’s important to keep up-to-date with the latest trends so that you can update your strategy and stay ahead of the competition.
By following the latest trends, you’ll be able to better engage with your audience and generate more leads and sales.
If you’re looking for help with your digital performance marketing plans, we can help. Contact us today to learn more about our services and how we can take your business to the cutting edge of performance marketing.