Ethically Speaking… We Solemnly Swear
In August, 2012, the ABA House of Delegates adopted amended Model Rules 7.2 and used a Comment  to the Rule to explicitly accept allowing lawyers to pay nonlawyers for client leads:
 Moreover, a lawyer may pay others for generating client leads, such as Internet-based client leads, as long as the lead generator does not recommend the lawyer, any payment to the lead generator is consistent with Rules 1.5(e) (division of fees) and 5.4 (professional independence of the lawyer), and the lead generator’s communications are consistent with Rule 7.1 (communications concerning a lawyer’s services). To comply with Rule 7.1, a lawyer must not pay a lead generator that states, implies, or creates a reasonable impression that it is recommending the lawyer, is making the referral without payment from the lawyer, or has analyzed a person’s legal problems when determining which lawyer should receive the referral.
Just so that we are clear…
- We never recommend a particular lawyer or make mention of a specific law firm.
- We only accept payments consistent with Rule 1.5(e) (division of fees).
- We only accept payments consistent with Rule 5.4 (professional independence of the lawyer).
- Our communications are consistent with Rule 7.1 (communications concerning a lawyer’s services).
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To comply with Rule 7.1, a lawyer must not pay a lead generator that states, implies, or creates a reasonable impression that it is recommending the lawyer, is making the referral without payment from the lawyer, or has analyzed a person’s legal problems when determining which lawyer should receive the referral.See also Rule 5.3 for the (duties of lawyers and law firms with respect to the conduct of nonlawyers); Rule 8.4(a) (duty to avoid violating the Rules through the acts of another).
We are a legal lead generation company that is committed to providing lawyers with quality leads ethically and refuse to do anything inappropriate to get these leads. As you can see, we are knowledgeable about the new ethics rules and outline in great detail information on exactly how we generate are leads.
Best Case Leads is internally guided by the following principles:
- Committed to upholding ethical best practices in the Lead Generation industry.
- Employ a dedicated focus on customer satisfaction.
- Advocate for transparency between buyers and sellers.
- Uphold all legal guidelines and recommended marketing best practices provided by Federal and State law.
- Best Case Leads is CAN-SPAM Compliant, follows DNC (Do Not Call) and FTC guidelines.
- Refrain from statements that guarantee a service, imply incentives, or guarantee qualification for an activity when not accepted by the client or regulatory guidelines set forth by the FTC, CFPB, or any other federal, state, or industry regulatory body.
- Respond to all client and consumer complaints in a timely fashion.
- Mandate that all of our marketing pages have visible privacy policies and are up to date with our current activities.
- Uphold the best interest of the consumer and insures that all marketing messages are clear and properly represent the process the consumer is about to undertake.
- Committed to consumer choice throughout the lead generation process.
- Deliver all leads in real time, if not otherwise agreed upon with the lead buyer.
- Provides lead source data when requested or voluntarily through third party platforms. (Data may include: Sub ID, LeadID, referring URL, user IP address, User Agent data, browser information, time stamp, etc)
- Will not exceed the agreed upon distribution maximum for leads purchased.
- Has transparency to the source of all leads, when not generated on our own web properties.
- Does not participate in incentivized or co-registration lead generation practices, unless specifically requested by the lead buyer.
- Remains transparent and honest with our clients about the marketing channels used to generate leads.
Washington State Bar Approval for Legal Lead Generation
In compliance with Florida Bar Lawyer Referral Services