All of our Criminal Defense Leads are real-time and exclusive. These leads are requests for legal help involving a criminal defense.
In the event that a prospect makes an error and confuses their civil issue of a crime against them with criminal law, you can submit a lead return for credit to your account.
For Criminal Defense, we’ve now added the following language before the final request for contact on our internal ad campaigns:
FINANCIAL QUESTION: “Criminal Defense is a category that almost always requires an upfront retainer to be paid to a law firm. How likely are you to hire a lawyer if they can assist you with your issue?”
We let them rate their degree of interest!
If it’s too low (the bottom being “I can’t afford anything and need to be connected to free resources”) we will redirect them to services in their state and do NOT send you the lead. This one change is going to screen out a LOT of leads which have been wasting both parties time.
CATEGORY CLARIFICATION: We’ve also seen a lot of errors in the average person seeking legal help not understanding what is and is not criminal defense. We have now included completed language that asks them to further clarify their criminal law need:
“I am accused of a crime, but no charges have been filed against me.”
“I have criminal charges, but have not been convicted.”
“I have been convicted of a crime, but want to APPEAL.”
“I have been convicted of a crime, but want it EXPUNGED from my record.”
“I am a VICTIM of a crime”.
This allows us to better classify leads into “Criminal Defense”, “Criminal Appeals”, “Criminal Expungement”, according to your choice to accept or remove these subcategories. Some law firms buy all these categories, some hate appeals, etc… now we have better control over connecting firms to the leads they want.
Pay-per-lead Advertising for Criminal Defense Attorneys
Accusation and Charges
Assault and Battery
Law: Welfare Fraud
Where do the leads come from?
Our highest trafficked website in the area of criminal law is BestCrimeLawyer.com. Additionally, websites in the Best Case Leads network attract people who’ve recently been arrested or charged with a crime, and are looking into their legal options. Many of our monthly visitors express interest in criminal defense (we also generate DUI leads, which we count separately).
We get many inquiries regionally from people that were arrested for a crime against a person (like assault and battery or murder), a crime against property (like shoplifting, burglary, or arson), or any other criminal offense, and are desperately seeking a criminal defense attorney for help. They look to Best Case Leads for hiring a local criminal law attorney to defend their rights at each stage of a misdemeanor or felony case – from an arrest to an appeal after conviction.
Over 80% of our traffic comes from organic Google searches. Our editorial team produces the content that your potential clients are looking for, and our SEO team makes sure it’s highly visible in Google and other search engines. Our websites generate traffic from thousands of keywords related to the criminal process and specific crimes. To give you an idea of how people wind up on our network, here is a small sample of keywords people search for: criminal defense lawyer fees, defenses to crimes, alibi defense, petty theft penalties, embezzlement penalties, drunk and disorderly conduct, missed court date, probation violation, post bail, dismiss criminal case.