Build Your SSD Practice with Pay-Per-Lead Advertising for Disability Lawyers
When someone can’t work because they have become disabled it’s almost as if they are being forced into retirement too early–and without the necessary financial resources. That’s where Social Security disability benefits become their lifeline. The Social Security Disability administration pays monthly cash benefits to people who qualify and are unable to work for a year or more because of a disability. Attorneys who help qualified candidates receive SSD/SSDI benefits may earn significant compensation for each case they successfully represent. Social Security Disability leads allow your firm to grow significantly while helping the largest possible number of potential claimants.
Due to the large volume of SSD applications in the US, there is a substantial opportunity for firms that specialize in managing the workflow of SSD cases. Our disability lead generation service connects attorneys immediately with consumers at the moment they are most likely to need legal help — while searching online for legal information related to Social Security disability and private disability insurance (long-term disability) claims. Best Case Leads produces Social Security Disability leads from a variety of sources including organic Google searches, pay-per-click (PPC) and ad networks. Our editorial team produces the content that your potential clients are looking for, and our SEO team makes sure it’s highly visible in Google and other search engines. Our system allows us to provide excellent quality while delivering consistently high volume of exclusive leads in real-time.
Our websites generate traffic from millions of keywords related to Social Security disability, veterans disability, and long-term disability. To give you an idea of how people wind up on our network, here is a small sample of keywords people search for: how much does ssdi pay, social security back pay, long term disability lawyer, how much does a disability lawyer cost, how to get social security disability approved, disability lawyer, medical vocational allowance, what qualifies as a disability, social security disability advocates, denied disability, va disability lawyers.
Best Case Leads maintains strict quality guidelines for Social Security Disability Leads:
SSD/SSDI Leads are “exclusive” (meaning not recycled, split or sent to any other buyer)
Guaranteed to be from older workers (primarily 45-64) seeking SSD/SSDI benefits
Claimant indicates on the form that they are not currently represented by an attorney or already receiving SSD benefits
All leads must answer that they are disabled, not working full time and will miss 12 consecutive months of work
SSD leads are sent via email in real-time or posted directly to your CRM system
SSD Example Lead:
Attorney Helping With Claim: (must be “no”)
Disability Description: A description of the disability appears here.
Seeing Doctor: (must be “yes”–leads are filtered to ensure that potential claimants are actively receiving medical treatment)
Unable to work: (must be “yes”).
Intake Essentials for Social Security Disability Leads
When your firm invests in Social Security Disability leads you are probably already aware of how important it is to manage the intake process efficiently and thoroughly. Making a great first impression and earning initial trust with SSD/SSDI applicants will have a major impact on your overall case retention and revenue. When working with leads that are generated through an internet-based web form, the intake employee or attorney must make the first move to contact the lead. In most cases this is done by phone but if an email address exists, that may be used if no phone contact can be made. Here are the key social security disability lead intake essentials to ensure the highest case conversion rates:
The first order of business is to decide if their case merits conversion into a case file. Do they fall within a reasonable age range (typically 30 – 65)? Are they currently seeing a doctor for their disability? Do they have enough work credit to qualify for benefits or are they already receiving some form of Social Security benefits? The ability to quickly and humanely “re-qualify” the lead is critical to an efficient intake process and can save a lot of time down the road.
Next, it is important to educate new clients on what to expect. Let them know how you will handle document preparation, representation during hearings (if needed) and communicating with the SSA. Be prepared to answer how your firm is compensated and that you will never receive payment unless you are successful in obtaining benefits. Even if it is not brought up initially, it will be top of mind and should be discussed to help put the applicant at ease.
Assuming that the SSD claimant qualifies, it may be necessary to review why the person filled out the form in the first place. This may initially seem like a waste of time but people often reach out for help in a moment of desperation and later feel more guarded when having to confront the prospect of filling out forms and doing the necessary work to begin the process of qualifying for Social Security Disability benefits. Take the time to discuss why they are seeking help with this process and softly sell them on the idea of receiving much-needed benefits. It can make all the difference to convert the prospect into a valued client for your firm.
Manage expectations and let the client know that the process can take some time and that it’s not as simple as sending in an application and the Social Security Administration automatically approves benefits. In fact it is very common for first time claimants to be denied on the first try. Remind the client that your firm is there to help them through a complex and time consuming process and will assist in getting the necessary paperwork, doctor visits, etc. completed.
Time is of the essence! Paramount to successfully connecting with Social Security Disability leads on the phone is FAST follow-up! As soon as a lead reached your firm a call should be made to the claimant immediately since many studies have shown a drastic reduction in contact rate after the first hour. Should it be difficult to reach a potential claimant, don’t give up, this is normal. People who are experiencing dire economic and emotional turbulence in their lives are often difficult to reach for various reasons. Perhaps their phone has been turned off intermittently or they are not up to speaking with anyone for fear of creditors calling or other stressful situations.
Ultimately, the real key is persistence. Using a non-threatening tone, leaving messages and calling at least 4 to 5 times for any single claimant is standard practice in many cases and can take up to a few weeks to finally make contact. Not allowing for this type of follow up with your intake system will leave a lot of potential revenue on the table and can cause your cost per case file to rise to unsustainable levels. It pays to qualify well, be kind and very persistent.
Helping others obtain the critical disability benefits they deserve is a great way to build your practice. Maximize revenue for your law firm with Social Security Disability case leads and grow your SSD/SSDI practice today!