By Jess Schafner Last month, I heard John Crenshaw of Cincinnati-based Oodle speak about his area of expertise: digital marketing. In his presentation, he humbly mentioned a piece that his former company, Razorlight Media, had written back in April that is now doing extraordinarily well in Google’s SERPs (search engine results pages). I’d normally link …
Fact: It is more expensive, more difficult, and more important than ever to have an effective web presence. When I was growing up, there was this amazing ski mountain that was a 90-minute drive from our place. At first, the road to the mountain had virtually no traffic, the lift lines were short, and the …
By Mark Homer RANKINGS ARE DEAD. THEY DON’T MATTER. The truth is that rankings haven’t mattered for a while now for law firms. Before you call me crazy, let’s think about it. Search engines are providing individualistic results. Results are based on location of the searcher, previous searches, and matched intent. What this means is …
