Advertising for Lawyers: Is Pay per Lead an Effective Marketing Strategy for Attorneys?

advertising for lawyers

Over the last decade, the number of lawyers has risen by 15.2 percent. This has made it a hard time for attorneys in the U.S. to get leads and grow their practice due to the overcrowded market.

If you’re a lawyer in these competitive times, you’ve probably heard about pay-per-lead advertising. It’s one of the fastest growing online advertising platforms. You simply pay for leads.

If you’re seeking to improve your practice by getting more leads, here are 6 benefits of pay-per-lead when advertising for lawyers:

1. You Get Sure Leads

Lead firms can filter potential customers from non-customers by using tools like questionnaires. This saves time and resources by sending you leads that are likely potential clients.

You can also create a website that focuses on your area of expertise to generate sure leads. The website must have specific keywords that’ll improve your SERP ranking.

2. You Get Some Control on the Quality of Leads You Receive

Attorney lead generation firms help select leads that are relevant to your area of specialization. This will help you select leads that are in your area of practice.

Also, it’ll help choose leads within your geographical area as leads come from all over the country.

3. It’s Cost-Effective

You only pay for the leads that you receive. This makes it convenient as you don’t pay for extra advertising charges to promote your services. This will save you a great deal especially if you don’t have a huge marketing budget.

Also, you’ll be able to track your results and have the ability to change the marketing strategy used. This comes in useful when you try out advertising ideas to attract more clients.

4. Have Measurable Performance

It’s easy to determine returns with attorney lead generation sites since you can set prices for each lead. This helps you calculate your ROI and also helps you change your marketing strategy if needed.

5. You Get Exposure

You can get more exposure to clients if your ad reaches many people. This is possible by using applications and/or websites that have a large user traffic usage.

If you get a high lead count, your ad will remain seen for longer by the site’s users. This enables people to see your services and interested clients will get to click on your ad.

6. Better Targeting

Pay-Per-Lead allows you to target the most promising clients through actions such as submitting forms. This helps target potential clients because they send their personal information to you.

This helps you get credible clients as you will be able to contact them for further discussions.

Why Choose Pay-Per-Lead When Advertising for Lawyers?

Online marketing plays a major role in today’s world because of the fast growth of technology. While some attorneys will prefer the traditional ways of advertising like printing ads. That might not suit you.

From the benefits above, Pay-Per-Lead is a worthwhile strategy when it comes to advertising for lawyers. If you want to grow your practice and client base through a dependable lead generation firm, create an account with us today!

arrow-up