PPC for Law Firms: What It Is and Why You Need It

ppc for law firms

Are you trying to get more clients for your law firm?

Of course you are, but with over 700,000 lawyers in the United States, you can bet that you’re not the only one trying to do this.

Making sure that you’re bringing in new clients doesn’t have to be impossible. Ever heard of PPC?

If you haven’t, you’re about to learn what it is and why PPC for law firms might just help your business more than you think.

Read on to learn more!

What Is PPC?

PPC stands for pay per click, and it’s actually quite simple.

When people search on Google, they see all of the organic results that come from SEO. PPC is an ad that appears above these results.

Attorneys like you can pay to have your website show up as an ad for a term related to your business. Then you pay for each click to your website.

The popularity of the search term determines how much you spend per click. It can be anywhere from a few cents to $50.

How Can It Help Me?

Since we have an understanding of PPC, let’s talk about some of the benefits of using PPC for your law firm.

Passive Marketing

Passive marketing is one of the more biggest benefits of PPC. PPC is not exactly a “set it and forget it” type of marketing, but it is one that requires less oversight and time than other strategies.

This means that PPC allows you to get back to what you do best: practicing law.

Targeted Marketing

PPC lets you decide exactly how you want to show up to people. Depending on how broad or specific you are, you can decide what search terms you want to appear for.

So, for example, you can choose to show up just for “Personal injury attorneys in Knoxville, TN.” This is incredibly specific, but it makes sure that the people you want to see you see you.


As mentioned before, you’re not the only lawyer trying to bring in more clients. In fact, as PPC grows, you’re going to fall behind if you don’t get started.

And if your competition hasn’t started with PPC yet, this is a way to make sure you beat them.


PPC is one of the cheaper forms of online marketing. Even though it might cost quite a bit per click, you know that those clicks are going directly to your site.

This means you only pay for leads that are interested in what you have to offer. Can TV ads offer that?

Get Started with PPC for Law Firms Today!

Now that you’ve read this article, you should know why PPC can work for your law firm. PPC for law firms is a growing marketing strategy, and if you can get in on it, you’ll be better off.

Need more help generating leads for your business? It’s not hard when you have pros on your team. Learn how we work to see what we can do for you. 

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