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What clients want: To hire you as they need you

What clients want: To hire you as they need you

By: Nika Kabiri In the 1930s, Kroger Grocery asked Kutol Products, a soap manufacturer in Cincinnati, to develop a product that would clean coal residue from wallpaper. Kutol’s solution was a dough-like substance that proved to be a successful product for the company...
What clients want: A phone call that builds comfort

What clients want: A phone call that builds comfort

By Nika Kabiri You can be excellent at what you do. The best even. You can have the best website around, advertise on TV, and have the strongest Avvo profile, but you still may not win clients. This doesn’t mean you’re a bad lawyer or a bad person. Every day strong...
What clients want most: A connection

What clients want most: A connection

By: Nika Kabiri Comedian Aziz Ansari, best known for his role as Tom Haverford in the TV show “Parks and Recreation,” recently teamed up with sociologist Eric Klinenberg to write the book Modern Romance, which includes an examination of texts and emails written...