Making a Piece of Content Go Viral

Making a Piece of Content Go Viral

By Jess Schafner Last month, I heard John Crenshaw of Cincinnati-based Oodle speak about his area of expertise: digital marketing. In his presentation, he humbly mentioned a piece that his former company, Razorlight Media, had written back in April that is now doing...
Why Law Firm Marketing is More Difficult Today

Why Law Firm Marketing is More Difficult Today

Fact: It is more expensive, more difficult, and more important than ever to have an effective web presence. When I was growing up, there was this amazing ski mountain that was a 90-minute drive from our place. At first, the road to the mountain had virtually no...
Stop Worrying About Ranking — It Doesn’t Matter

Stop Worrying About Ranking — It Doesn’t Matter

By Mark Homer RANKINGS ARE DEAD. THEY DON’T MATTER. The truth is that rankings haven’t mattered for a while now for law firms. Before you call me crazy, let’s think about it. Search engines are providing individualistic results. Results are based on location of the...