Author Chris Dreyer Many attorneys want to improve how their website ranks in search engines, but of course, this isn’t something they learned in law school. There are many ways to determine how your law firm’s website ranks in various search engines across searches in many geographic locations. Entering search queries using special browser settings, like …
SEO for lawyers: How to use Domain Authority and Domain Rating Read More »
Author Avvo, Inc. We often think of trends as exciting and new. 2016 brings us trends that have been long coming. If you follow only 3 trends this year, we suggest these: elect to e-file, end the age of paper, and eliminate legalese. If you are considering entering an emerging field in 2016, it will be …
Top legal trends in 2016 that will impact your bottom line Read More »
Author Jabez LeBret It is no secret that law firm marketing has taken a sharp turn in the last 20 months. Increasingly, both clients and prospective clients are using mobile devices to connect with lawyers and find information about legal-related issues. But recently, while I was delivering a CLE, a lawyer interrupted me and yelled, “I …
The Boogeyman is hiding in plain sight: Mobile devices and legal marketing Read More »
Author Chris Dreyer In our previous post we talked about Domain Authority and Domain Rating, two measurements that allow lawyers to track their progress in search. Here, we lay out strategies for increasing those metrics and methods for measuring progress in search. Get a baseline As a first step, log into either Ahrefs or Moz Open …
Step-by-step guide to boosting your legal website’s rank in search Read More »
Author Nika Kabiri Earlier today my coworkers and I were talking about Valentine’s Day when I suddenly felt compelled to ask (for reasons I’ll explain in a moment), “Do you think people can imagine their lawyers, you know. . . getting it on?” It’s my job—my primary responsibility, in fact—to study how people think, feel, and …
