By: Gina Rubel On any given day, I receive more than 500 forms of communication. This means opening snail mail, processing emails, responding to texts and voicemail (at work, on my cell and at home), replying to messages via social media and chat tools including Slack, LinkedIn, Facebook, Twitter, Snapchat, Instagram, Pinterest, Google+, various listservs, and …
How not to open a conversation or begin an email Read More »
by Tyler Schultz If you’ve ever spent any time on lead generation Linkedin groups or surfed through lead company websites then you’ve seen the words “Quality Leads” advertised hundreds of times. While I’m not saying that everyone that advertises high quality leads is being misleading, its probably safe for me to doubt that a list …
5 Things (Almost) All High Quality Leads Have In Common Read More »
By: Larry Bridgesmith The imponderable nature of exponential change It is difficult to wrap our minds around the idea of exponential change. Ray Kurzweil, the Google mastermind, tries to explain the idea with the fable of the peasant and the emperor. As the fable goes, a peasant in ancient India approached the emperor with a game …
Assuming markets change slower than tech can be fatal Read More »
If you are really serious about converting the leads you paid for then you should seriously consider having a dedicated intake specialist. Take as an example what the major auto dealers do when they get their daily or weekly lead list: they give it to some of their seasoned sales reps to work the leads …
