What is the true value of a lead?

What is the true value of a lead?

Author: Richard James Several times each week my clients ask me a similar version of the same question: “I’ve been offered a marketing service that worked for a friend who owns a firm in another city, and I’m wondering—should I commit to it?” Not to sound like a...
2015 local search engine ranking factors debunked

2015 local search engine ranking factors debunked

Author: George Murphy Moz, a trusted website in the local search community, recently released their 2015 Local Search Engine Rankings Factors report. This survey was conducted by a collection of experts in the local search realm who weighed in on the most important...
My 2016 legal marketing game plan

My 2016 legal marketing game plan

Author: Rich Sierra It is hard to believe that 2015 is almost over! Only 2 months remain. As we wrap up 2015, it is time to begin planning for 2016. My game plan for next year is to increase local market share and develop a competitive advantage through niche...
The “cargo cults” of legal marketing regulation

The “cargo cults” of legal marketing regulation

Following World War II, “cargo cults” emerged in the Pacific with the goal of summoning the same material abundance they had experienced during the war. Unaware of the modern world, the islanders that formed these cargo cults believed that by replicating the...