What is the true value of a lead?

What is the true value of a lead?

Author: Richard James Several times each week my clients ask me a similar version of the same question: “I’ve been offered a marketing service that worked for a friend who owns a firm in another city, and I’m wondering—should I commit to it?” Not to sound like a...
2015 local search engine ranking factors debunked

2015 local search engine ranking factors debunked

Author: George Murphy Moz, a trusted website in the local search community, recently released their 2015 Local Search Engine Rankings Factors report. This survey was conducted by a collection of experts in the local search realm who weighed in on the most important...
My 2016 legal marketing game plan

My 2016 legal marketing game plan

Author: Rich Sierra It is hard to believe that 2015 is almost over! Only 2 months remain. As we wrap up 2015, it is time to begin planning for 2016. My game plan for next year is to increase local market share and develop a competitive advantage through niche...