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Author: Nika Kabiri Last week I wrote about how the desire to control one’s case is the top reason why many people don’t consider hiring a lawyer. I also explained how, once people do consider hiring a lawyer, cost becomes the primary barrier to following through with that plan. Most importantly, I debunked the myth that […]

Starting a law firm requires a lot of work and attention to detail. With such a large focus on making clients happy and handling the minutia of running a business, some important things can fall through the cracks, particularly if you’re starting your firm on your own or with a very small staff. Marketing can

Author: Dan Lear People are talking about us behind our back, lawyers. And they’re not complimenting our excellent credentials or impeccably adorned offices. Instead, there’s been a lot of press over the last few weeks about “dumb lawyers,” or, if you prefer, the “dumbing of lawyers.” First was Bloomberg Businessweek‘s front-page story in late August: “Are Lawyers

Author: Nika Kabiri A 2013 study by the Pew Research Center found that only 18% of Americans think lawyers contribute “a lot” to society. For comparison, consider that 72% said the same thing about teachers, and 66% about doctors. What a drag. No one wants to go to work every day feeling like the world doesn’t

Author: Nika Kabiri Show me a lawyer who’s shocked to hear about the profession’s poor reputation, and I’ll show you… well, I wouldn’t be able to show you anything. We’ve all heard the lawyer jokes. In September of this year, Avvo asked about 2,000 Americans to rate their respect for people in a given list

Author: Gina Rubel When you think of the word collaborate, what images come to mind? If you search the word on Google Images, it shows hands embraced in a circle, people holding puzzle pieces together, interconnected flow charts, and people holding cogs in motion. These images connote the need for each individual to play his or

Author: Richard James Several times each week my clients ask me a similar version of the same question: “I’ve been offered a marketing service that worked for a friend who owns a firm in another city, and I’m wondering—should I commit to it?” Not to sound like a lawyer, but the truth is it all depends.

Author: Nischal Pathania Your branded website is your Internet home. And if you want to leverage this valuable real estate and maximize its potential, you need to invest in quality content and aesthetics. This means paying careful attention to design, functionality, and layout. To guide you through the process, we’ve cultivated a full list of helpful

Author: George Murphy Moz, a trusted website in the local search community, recently released their 2015 Local Search Engine Rankings Factors report. This survey was conducted by a collection of experts in the local search realm who weighed in on the most important rankings signals in local search queries. As an attorney, you most likely market

Author: Rich Sierra It is hard to believe that 2015 is almost over! Only 2 months remain. As we wrap up 2015, it is time to begin planning for 2016. My game plan for next year is to increase local market share and develop a competitive advantage through niche marketing. As I’ve written previously, our legal

Following World War II, “cargo cults” emerged in the Pacific with the goal of summoning the same material abundance they had experienced during the war. Unaware of the modern world, the islanders that formed these cargo cults believed that by replicating the circumstances associated with the war, they would illicit the same wealth. Attorney regulators

Author: Gina Rubel Real time marketing (RTM) is a relatively new phrase yet something lawyers have been engaging in for at least two decades. It just wasn’t called “RTM” back then. What is real time marketing? Real time marketing is responsive and based on immediate events, trends and things happening in the media. Instead of following