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Thomson v. Jane Doe: Why lawyers should want anonymous reviews

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By: Jabez LeBret Not everyone wants to make his or her identity public when leaving a review. Even when someone feels inclined to leave a positive review, specifics about the case may dissuade public admission of how helpful your legal services were. For example, imagine a criminal defense attorney’s client leaving a review that says, “I’m …

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Efficient Lead Management Generates More Conversions

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By: Rich Sierra As I read blogs and articles in legal marketing, I notice a great deal of emphasis in generating leads, tracking, and conversion. Although these are important components of any successful legal marketing program, an efficient lead management system is just as important. For instance, you just hired a legal marketing consultant to optimize …

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