To succeed and have a thriving legal practice, lawyers need to attract and connect with leads to win their business. Problem is, lawyers who join a private practice are not equipped with the knowledge to generate legal leads.
In fact, most lawyers do not run their law firms like a business or like business owners. They do so like attorneys. If you are struggling to attract new business to your law firm, the problem could be lack of attorney lead generation?
Want to attract more business to your law firm? Looking for tips on marketing to attorneys?
Here are 5 matter of fact legal leads generation strategies every lawyer should know.
1. Optimize Your Website
If you want to attract more business to your law firm, we recommend optimizing your website. By doing so, you are able to convert prospects into leads. How? By getting your prospects to sign up via your lead capture form.
There are a few steps you need to take to optimize your website. First, test your page loading speed using this tool – PageSpeed Insights. If your pages take more than 3 seconds, you need to make changes.
Follow the recommendations provided by the page speed tool above. Second, improve the design of your landing page. Last, have a capture lead form on your website.
Simply put, make your website to be appealing.
2. Make Your Website to Be Responsive and Mobile Friendly
In 2017, the number of mobile users in the US was 224.3 million. Experts forecast that by 2022, the figure will reach 270 million. As a law firm, this is good news for you.
By making your website to be responsive, you are able to attract mobile users to your website. The increase in traffic translates to more leads and paying clients. As such, you get to increase your revenue.
How do you convert your website into a responsive and mobile friendly site? Hire attorney marketing services. As experts, they have a team of web designers who can convert your website into a responsive site.
3. Try Blogging
Your prospects are in search of information about legal matters. If you want to attract more traffic to your website, try blogging. Adding a blog allows you to post content that is informative, engaging, and evergreen.
For instance, your visitors are looking for information on how to choose the best criminal defense attorney. By posting original content with tips on choosing a criminal defense attorney, you will experience an increase in traffic.
Remember, use your legal expertise as an attorney to offer useful advice to your online visitors.
4. Have a Social Media Presence
Social media marketing is vital if you want to generate legal leads. In the US, 79% of the population have social media accounts. That translates to 244 million social media users as of 2018.
By 2023, experts estimate that the number of social media users in the US will reach 257 million.
Having a social media presence attracts more traffic to your website. To get started, have business pages on LinkedIn, Twitter and Facebook.
Add social share buttons on your website/blog and use them to drive traffic back to your blog. This is how you convert social media engagements into legal leads.
5. Use PPC Advertising
Advertising online is a cost-effective way of driving more traffic to your website. By doing so, you make it easy to convert prospects into leads. Google Adwords is the most popular PPC platform.
To attract more users using PPC ads, find out what your visitors are searching for. The best place to get started is forums such as Reddit. You can also check Google Trends and even your social media pages.
Generate keywords and use them when creating PPC ads. If this is tough for you, consult digital marketing experts.
Best Legal Leads Generation Strategies
What you ought to know is that you cannot be successful at generating legal leads without modern tools. For instance, Google Analytics provides data on conversions, bounce rates and keywords used. SEMRush provides relevant data on monthly searches for a specific keyword.
This allows you to create awesome content that ranks high on Google.
For more information on legal leads and attorney lead generation, get in touch with Best Case Leads today!