To be successful in your small law firm, you’ll need to bring in new leads on a daily basis. If you’re struggling in this area, there are some strategies you can start doing today that will bring in consistent leads.
Let’s take a look at those here and get you started with these tips on lead generation for lawyers.
1. Define Your Audience
Attorney lead generation starts with knowing who your target audience is. You don’t want to cast too wide a net, otherwise, you’ll get leads that aren’t relevant to your firm. That’s about as useful as no leads at all.
Start by defining your target audience. You can do this by creating buyer personas for each type of persona you serve. This will include information like educational background, income, age, and even hobbies.
The more specific you can get about your ideal client the better you’re able to reach them with your marketing efforts.
2. Use SEO to Help Them Find You
Once you’ve identified your ideal client, you’ll also have a better idea of the search terms they’ll use to find you. Use this by creating content based on those keywords your ideal clients are more likely to use. By doing this, they’ll be more likely to find you in a Google search.
You see, if client’s don’t know about you or where to find you, it doesn’t matter how well you fit their needs. Make it easier on them by learning common SEO practices and getting in front of your potential clients.
3. Offer Educational Content
When you know who your ideal client is and what they’re looking for in a law firm, you’re in the best position to create content that is specific to them.
The best content is going to solve a problem your prospects have. Pose a problem and then show them how you have the solution.
Provide an array of content that will appeal to a wide audience. Some people prefer to read quick bits of content, others like in-depth pieces. Others prefer not to read at all and would rather watch a quick video.
By providing quick blog posts, long-form content like white papers or creating a YouTube channel, you’ll have content that appeals to all different personalities, meaning you’ve got more of a chance of getting their contact information.
If you can create a library of content that prospects come to and refer their friends to, you’ll more than double your potential leads.
4. Use a Clear Call to Action
When they’re reading your content, you want to make it easy for them to get in touch with you without having to head back to your main website to search for your information. You could lose them in the process. The easier you make it for them to get in touch the higher your chances of getting their contact info.
Always include a call to action at the end of your blog posts that leads into more information about the topic. Or a simple “contact us” will open up the door for communication.
Whatever you choose, make sure it’s as clear as possible.
5. Take Advantage of Social Proof
People don’t want to hear you talk about how great you are. They want to hear other people talk about how great you are. This is where social proof is important.
Superb client testimonials? Put them on your website. A client that was extremely happy with your services? Ask them if they’ll do a video testimonial.
It can’t hurt to ask, and by showing how happy your previous clients were, you’ll be on your way to getting more leads in no time.
Keep Bringing in those New Leads
Once you’ve implemented these strategies it’s important to nurture them and those leads. After you get their contact info, maybe they’re not quite ready for your services.
But they will be eventually.
Keep them interested and keep your firm top of mind through monthly newsletters, regular blog posts and up to date content.
Learn more about how we can help you get new leads for your law firm by visiting us here.