Originally appeared on Bluehost.com by Devin Sears Blogging is one of the most popular content marketing strategies among businesses of all sizes, and because of that, the Internet is full of myths about the right and wrong things to do with your blog to make a success of it. Unfortunately, many of these myths will …
8 Myths About Successful Blogs That Prevent Your Brand From Growing Read More »
New York Award Program Honors the Achievement NEW YORK May 18, 2016 — Best Case Leads has been selected for the 2016 New York Award in the Business Services category by the New York Award Program. Each year, the New York Award Program identifies companies that we believe have achieved exceptional marketing success in their …
Lawyers must be able to track their progress with SEO. Otherwise, investing in digital platforms can start to feel like throwing money into the black hole of the Internet with little to show for it. Google uses over 200 factors to rank attorney websites stored in its index, and 2 leading metrics that neatly combine …
PageRank is dead: Understanding Domain Authority and Domain Rating for lawyers Read More »
Author Chris Dreyer Many attorneys want to improve how their website ranks in search engines, but of course, this isn’t something they learned in law school. There are many ways to determine how your law firm’s website ranks in various search engines across searches in many geographic locations. Entering search queries using special browser settings, like …
SEO for lawyers: How to use Domain Authority and Domain Rating Read More »
Author Avvo, Inc. We often think of trends as exciting and new. 2016 brings us trends that have been long coming. If you follow only 3 trends this year, we suggest these: elect to e-file, end the age of paper, and eliminate legalese. If you are considering entering an emerging field in 2016, it will be …
Top legal trends in 2016 that will impact your bottom line Read More »
Author Jabez LeBret It is no secret that law firm marketing has taken a sharp turn in the last 20 months. Increasingly, both clients and prospective clients are using mobile devices to connect with lawyers and find information about legal-related issues. But recently, while I was delivering a CLE, a lawyer interrupted me and yelled, “I …
The Boogeyman is hiding in plain sight: Mobile devices and legal marketing Read More »
Author Chris Dreyer In our previous post we talked about Domain Authority and Domain Rating, two measurements that allow lawyers to track their progress in search. Here, we lay out strategies for increasing those metrics and methods for measuring progress in search. Get a baseline As a first step, log into either Ahrefs or Moz Open …
Step-by-step guide to boosting your legal website’s rank in search Read More »
Author Nika Kabiri Earlier today my coworkers and I were talking about Valentine’s Day when I suddenly felt compelled to ask (for reasons I’ll explain in a moment), “Do you think people can imagine their lawyers, you know. . . getting it on?” It’s my job—my primary responsibility, in fact—to study how people think, feel, and …
With over 2.2 billion people active on social media today, it’s nearly impossible to ignore the increasingly ubiquitous presence of social media in our lives. When it comes to the practice of law, understanding the nuances of this emerging social landscape is crucial to comprehending the cultural context in which legal matters exist today. Failing …
How to avoid committing malpractice on social media Read More »
Author: Nika Kabiri Last week I wrote about how the desire to control one’s case is the top reason why many people don’t consider hiring a lawyer. I also explained how, once people do consider hiring a lawyer, cost becomes the primary barrier to following through with that plan. Most importantly, I debunked the myth that …
Starting a law firm requires a lot of work and attention to detail. With such a large focus on making clients happy and handling the minutia of running a business, some important things can fall through the cracks, particularly if you’re starting your firm on your own or with a very small staff. Marketing can …
3 tried-and-true legal marketing tips for solo attorneys Read More »
Author: Dan Lear People are talking about us behind our back, lawyers. And they’re not complimenting our excellent credentials or impeccably adorned offices. Instead, there’s been a lot of press over the last few weeks about “dumb lawyers,” or, if you prefer, the “dumbing of lawyers.” First was Bloomberg Businessweek‘s front-page story in late August: “Are Lawyers …
Lawyers, the Wall Street Journal is calling us dumb Read More »
