By: Larry Bridgesmith The imponderable nature of exponential change It is difficult to wrap our minds around the idea of exponential change. Ray Kurzweil, the Google mastermind, tries to explain the idea with the fable of the peasant and the emperor. As the fable goes, a peasant in ancient India approached the emperor with a game …
Assuming markets change slower than tech can be fatal Read More »
If you are really serious about converting the leads you paid for then you should seriously consider having a dedicated intake specialist. Take as an example what the major auto dealers do when they get their daily or weekly lead list: they give it to some of their seasoned sales reps to work the leads …
By: Nika Kabiri In the 1930s, Kroger Grocery asked Kutol Products, a soap manufacturer in Cincinnati, to develop a product that would clean coal residue from wallpaper. Kutol’s solution was a dough-like substance that proved to be a successful product for the company until the 1940s and 50s, when natural gas replaced coal as the major …
By Nika Kabiri You can be excellent at what you do. The best even. You can have the best website around, advertise on TV, and have the strongest Avvo profile, but you still may not win clients. This doesn’t mean you’re a bad lawyer or a bad person. Every day strong businesses miss the mark on …
What clients want: A phone call that builds comfort Read More »
by Mitchell Turino It’s now the middle of July, and the last thing a lot of us are thinking about is warming up. But in sales, warming up is something we do sometimes dozens of times a day. Luckily, I’m not talking about the office. I’m talking about clients. People nowadays are suspicious of any …
Warming up the Cold Call: Call Selling and Social Media Read More »
By: Jabez LeBret Not everyone wants to make his or her identity public when leaving a review. Even when someone feels inclined to leave a positive review, specifics about the case may dissuade public admission of how helpful your legal services were. For example, imagine a criminal defense attorney’s client leaving a review that says, “I’m …
Thomson v. Jane Doe: Why lawyers should want anonymous reviews Read More »
By: Nika Kabiri Comedian Aziz Ansari, best known for his role as Tom Haverford in the TV show “Parks and Recreation,” recently teamed up with sociologist Eric Klinenberg to write the book Modern Romance, which includes an examination of texts and emails written between people who are dating – or trying to. A recent “This American …
By: Jamie Adams Great law firm websites answer the same essential questions a great reporter answers – the five w’s, or who, what, where, when and why. Who are you? Where do you practice? Whatare your specific legal specialties and accolades? When can I contact you? Why should I choose your firm over another practice and …
By: Rich Sierra It is surprising how many of my colleagues tell me that they can’t afford to advertise or that they advertised once online and, when it did not work, stopped advertising altogether. This is the wrong approach to advertising a legal practice. I believe that advertising is an investment in my practice. It is …
Advertising: An essential investment in your practice Read More »
By: Stephen Fairley I have found there are really three major areas that tell most of the story about how you generate business for your law firm: 1. Lead Generation – This is the system of attracting new potential clients to your law firm. 2. Lead Conversion – This is your ability to turn leads into …
Tracking Data is Key to Improving Lead Conversion Rates Read More »
By: Rich Sierra As I read blogs and articles in legal marketing, I notice a great deal of emphasis in generating leads, tracking, and conversion. Although these are important components of any successful legal marketing program, an efficient lead management system is just as important. For instance, you just hired a legal marketing consultant to optimize …
Efficient Lead Management Generates More Conversions Read More »
