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by Tyler Schultz If you’ve ever spent any time on lead generation Linkedin groups or surfed through lead company websites then you’ve seen the words “Quality Leads” advertised hundreds of times. While I’m not saying that everyone that advertises high quality leads is being misleading, its probably safe for me to doubt that a list […]

By: Larry Bridgesmith The imponderable nature of exponential change It is difficult to wrap our minds around the idea of exponential change. Ray Kurzweil, the Google mastermind, tries to explain the idea with the fable of the peasant and the emperor. As the fable goes, a peasant in ancient India approached the emperor with a game

By: Nika Kabiri In the 1930s, Kroger Grocery asked Kutol Products, a soap manufacturer in Cincinnati, to develop a product that would clean coal residue from wallpaper. Kutol’s solution was a dough-like substance that proved to be a successful product for the company until the 1940s and 50s, when natural gas replaced coal as the major

By Nika Kabiri You can be excellent at what you do. The best even. You can have the best website around, advertise on TV, and have the strongest Avvo profile, but you still may not win clients. This doesn’t mean you’re a bad lawyer or a bad person. Every day strong businesses miss the mark on

by Mitchell Turino It’s now the middle of July, and the last thing a lot of us are thinking about is warming up. But in sales, warming up is something we do sometimes dozens of times a day. Luckily, I’m not talking about the office. I’m talking about clients. People nowadays are suspicious of any

By: Jabez LeBret Not everyone wants to make his or her identity public when leaving a review. Even when someone feels inclined to leave a positive review, specifics about the case may dissuade public admission of how helpful your legal services were. For example, imagine a criminal defense attorney’s client leaving a review that says, “I’m

By: Nika Kabiri Comedian Aziz Ansari, best known for his role as Tom Haverford in the TV show “Parks and Recreation,” recently teamed up with sociologist Eric Klinenberg to write the book Modern Romance, which includes an examination of texts and emails written between people who are dating – or trying to. A recent “This American

By: Jamie Adams Great law firm websites answer the same essential questions a great reporter answers – the five w’s, or who, what, where, when and why. Who are you? Where do you practice? Whatare your specific legal specialties and accolades? When can I contact you? Why should I choose your firm over another practice and

By: Rich Sierra It is surprising how many of my colleagues tell me that they can’t afford to advertise or that they advertised once online and, when it did not work, stopped advertising altogether. This is the wrong approach to advertising a legal practice. I believe that advertising is an investment in my practice. It is

By: Stephen Fairley I have found there are really three major areas that tell most of the story about how you generate business for your law firm: 1. Lead Generation – This is the system of attracting new potential clients to your law firm. 2. Lead Conversion – This is your ability to turn leads into

By: Rich Sierra As I read blogs and articles in legal marketing, I notice a great deal of emphasis in generating leads, tracking, and conversion. Although these are important components of any successful legal marketing program, an efficient lead management system is just as important. For instance, you just hired a legal marketing consultant to optimize