A law firm can no longer rely solely on word-of-mouth marketing. Although that worked in the past, the competition has become much fiercer.
To attract new clients, a law practice must use more powerful marketing strategies.
Create an Easy to Navigate, Responsive Website
Did you know that most people search online for a lawyer and 57% of people use their smartphone to search? In today’s fast-paced world, you must have a website that makes it easy for the reader to find exactly what they want. And they need to find that information as fast as possible.
Create Marketing Campaigns for Each Area of Law You Practice
Knowing how to market a law firm is critical to getting more leads. People only hire lawyers when they have a serious problem. You need to let them know how you can solve that problem for them.
On your lead generating website, each area of law that you cover should have its own landing page. That landing page needs to have a headline that focuses on a client’s particular problem. It needs to show them how you can solve their problem and then, there needs to be a clear call to action.
Invest in Local SEO
Ranking organically on the first page of Google using SEO is a powerful strategy to get more visits to your website. Most lawyers get clients from their surrounding area. And you need to appear in the local search to get traffic and clicks. Yet this strategy can take several months.
Use Paid Advertising
When someone does a search using Google, the results at the top of the page are paid ads. These ads are displayed above the organic search results.
Using Pay Per Click advertising can get you leads immediately as opposed to SEO strategies which can take much longer.
Although PPC is highly effective, it can be a complicated and expensive platform and you must use the proper strategy to see results.
Use Social Media to Attract New Clients
Having a Facebook page can result in more visits to your website and help to build your brand. Having a LinkedIn presence can put you in front of potential clients and colleagues, allowing you to showcase your expertise.
When marketing for lawyers on social media, using paid ads can put you in front of people who need your services. These ads can be laser targeted, and they can cost less than Google Adwords.
Manage Your Online Reputation
Maintaining and managing the online reputation of a legal professional is a huge asset when it comes to getting more leads.
You should always be tracking and monitoring online reviews and responding to both good and bad reviews. You should encourage happy clients to leave positive reviews and include testimonials on your website.
Put These Tips into Action to Build Your Client Base
Attracting new clients should be part of any attorney marketing strategy. If you need more leads for your law practice, you need an expert that understands the complexities of lawyer marketing.
If you are looking for quality leads, be sure to contact us today.