The Best Time to Make a Follow-Up Call on Leads

The Best Time to Make a Follow-Up Call on Leads

Did you know that the magic number for lead a lead follow-up is within the first five minutes from when they first contact you? Statistics show that you’re 100 times more likely to reach a prospect if you call them shortly after initial contact. This information alone...
What is the true value of a lead?

What is the true value of a lead?

Author: Richard James Several times each week my clients ask me a similar version of the same question: “I’ve been offered a marketing service that worked for a friend who owns a firm in another city, and I’m wondering—should I commit to it?” Not to sound like a...