What clients want most: A connection

What clients want most: A connection

By: Nika Kabiri Comedian Aziz Ansari, best known for his role as Tom Haverford in the TV show “Parks and Recreation,” recently teamed up with sociologist Eric Klinenberg to write the book Modern Romance, which includes an examination of texts and emails written...
Never underestimate the value of your website

Never underestimate the value of your website

By: Jamie Adams Great law firm websites answer the same essential questions a great reporter answers – the five w’s, or who, what, where, when and why. Who are you? Where do you practice? Whatare your specific legal specialties and accolades? When can I contact you?...
Advertising: An essential investment in your practice

Advertising: An essential investment in your practice

By: Rich Sierra It is surprising how many of my colleagues tell me that they can’t afford to advertise or that they advertised once online and, when it did not work, stopped advertising altogether. This is the wrong approach to advertising a legal practice. I believe...
Tracking Data is Key to Improving Lead Conversion Rates

Tracking Data is Key to Improving Lead Conversion Rates

By: Stephen Fairley I have found there are really three major areas that tell most of the story about how you generate business for your law firm: 1. Lead Generation – This is the system of attracting new potential clients to your law firm. 2. Lead Conversion – This...
Efficient Lead Management Generates More Conversions

Efficient Lead Management Generates More Conversions

By: Rich Sierra As I read blogs and articles in legal marketing, I notice a great deal of emphasis in generating leads, tracking, and conversion. Although these are important components of any successful legal marketing program, an efficient lead management system is...